Scandi vs. Danish / by Holly von Bock

Styling like a Swede (and how not to jump on the band wagon.)

Don’t get me wrong, I love a bit of Nordic trimming added to my home. At Christmas I was in line in John Lewis like every other person who elbowed their way through the crowd for the red and white minimalist Christmas baubles. I’m currently on the hunt for some distressed rustic wooden furniture to fill my home with.

The trick is, I don’t pull up an image on Pinterest and copy every.tiny.detail.

We found when laying our ideas out for starting a design company that their are two paths people like to go down when using the Scandinavian influence. Kitting out your new home (or old home) in a definitive style is a brilliant idea. But you take the risk that your ‘look’ will soon become outdated, and you will tire of it. (Again, I’m talking from experience, trust me, everyone has done it…even if they like to pretend they have not. You know who you are.)

All this being said, if you are one to step away from the sheep pen – but still enjoy the wood and minimalist edge, I suggest this school of thought to apply whilst narrowing your interiors board search tags.

Distinguish between ‘Nordic’ and ‘Danish’.

White washed floorboards + white walls + painted white furniture + gingham red (everywhere) + random reindeers thrown in + ticking fabric blinds + matching kitchens = NORDIC

Neutral palette walls + dark flooring or raw wood flooring + antique chairs + ethic colorful handmade rugs + artisan pottery + raw wood furniture + minimal eclectic kitchen = DANISH

The happy inventors of ‘hygge’ have the edge, and here’s why. Instead of flocking to the nearest stockiest of the best Eames chair which is being splashed across the magazines – they use hardier stuff.  Inherited reclaimed furniture, which has a clean simple design and has clearly stood the test of time, not in only a practical sense but also in the world of interior fashion. Rugs found in random markets, the colour vibrant but not synthetic, they are handmade, not perfect, just right. The colour palette is neutral, not just all white. They absorb nature’s rich hues and inject it straight onto their moodboards.

Put your newest catalogue of Loaf down (ear mark a sofa though, come on) and look outside of your window. Whether your direct view is woodland, concrete, fields or seaside – it’s all there to inspire your inner Gerda.

Words by Holly von Bock.